Univision Communications’ newly formed programmatic unit, Mosaico Trading, has made three key hires. On Tuesday, it named David Katz general manager and vice president, programmatic revenue platforms & operations; Dayana Hoffman, director, sales programmatic revenue and platforms; and Annie Fong, director, programmatic ad operations.
Fernando Rodriguez, SVP, sales, operations and development, made the announcement via an internal memo.
Katz joins Mosaico from Time Inc., where he was VP of advertising data solutions; he also worked at MediaVest and Cadreon. Hoffman comes from PubMatic, where she was associate sales director. With more than a decade of experience in digital sales and programmatic media, Hoffman previously worked at Microsoft and NYTimes.com. Fong formerly worked at Annalect, where she was director of platform operations. Prior to that, she was at MediaVest as digital associate director of the Technical Activation Group.