Around the Net

Voice Search To Return Fewer Specific Query Results

  • Moz, Friday, July 22, 2016 2 PM

Voice search has a direct impact on how marketers should be thinking about search engine optimization strategies. Rand Fishkin discusses what to expect and how to stay on top of the changes as a higher number of queries come through voice search, which tend to be more in-depth and longer. The engines call it conversational search and it sounds something like "where can I find a hotel with Wi-Fi that costs less than $300 per night in the Los Angeles area." Fishkin tell marketers how to prepare as the search queries get more conversational and Bing and Google return fewer, more specific results.

Read the whole story at Moz »

Next story loading loading..