Around the Net
Beauty Retailers Add Augmented Reality
- Mobile Marketer, Tuesday, July 26, 2016 9:05 AM
Beauty retailers such as Ipsy and Nudstix are among the several brands reaping the benefits of Perfect365's new Explore tab that allows users to browse augmented reality videos from their
favorite social influencers to better find and buy products. Perfect365 is tapping into the popularity of both its mobile app and social media moguls to give brands better visibility and show off
certain products and looks. The new Explore tab allows users to browse what is happening on the app with popular makeup tutorial creators with videos that feature products on the stars via augmented
reality.
