Around the Net
Marketers Say Olympics Marketing Rules Too Strict
- Bloomberg, Friday, July 29, 2016 7:15 AM
Companies can still feature Olympians they’ve backed, but they can’t make any reference to the Games, and can’t use words including “Rio,” “gold” or “summer” in any marketing. The IOC aggressively restricts use to companies like Nike Inc., Visa Inc. and McDonald’s Corp., which pay hundreds of millions to use those words and images in ad campaigns.
