Howard Shimmel has joined Nielsen Media Research as senior vice president, client insights. Shimmel will take a leading role in driving Nielsen's evaluation of the impact of major innovations, such as
DVRs and commercial audience ratings, on the television marketplace and work closely on methodological issues. He joins the company from America Online, where he served as vice president, market
research since 2001. While there, Shimmel was responsible for research across all of AOL's business units, providing research support for AOL's brand positioning and advertising, product and premium
service development, programming and strategic initiatives. - Amy Corr
