Around the Net
Bridgestone Makes Olympic Debut
- The Tennessean, Friday, August 5, 2016 8:23 AM
The company’s “Built to Perform” campaign depicts teams of athletes sprinting, swimming and somersaulting juxtaposed with shots of tires rolling long and cars in motion. "The marketing strategy is to highlight the parallels between our products and the athletes," says Philip Dobbs, Bridgestone’s chief marketing officer.. "The athletes are (under)taking an incredible amount of training. To perform at the highest level, we fundamentally believe and know our products are made differently."
