June 3 - 6, 2024
After Cher tweeted negatively about the athletic clothing brand, the company responded with a tongue-in-cheek diss. And in the wake of—or maybe because of—Cher’s and others’ outrage, Fabletics has gone back to its co-founder, popular actress Kate Hudson, for a new ad titled “Kate Hudson in Real Moments.” The goal is to humanize the brand.