Music Players Hit the Adult MarketA survey between January 13 and February 9 by the Pew Internet &American Life Project reports that more than 22 million American adults (age
18 and older) have iPods or MP3 players. And, though the study did not include teens, the review suggests that there are likely several million more MP3 players owned in the teen world.
- iPods/MP3 player ownership demographics look like this:
- 14% of men have the players, compared to 9% of women.
- 19% of those under age 30 have
iPods/MP3 players
- 14% of those ages 30-39 have them
- 14% of younger Baby Boomers (ages 40-48) own them
- iPods/MP3 players are found to
be gadgets for the upscale. 24% of those who live in households earning more than $75,000 have them
iPod/MP3 Owners by HH Income (% respondents in group) |
Annual Income Range |
% Who Own |
<$30,000 | 6% |
$30,000-$75,000 | 10 |
>$75,000 | 24 |
Source: Pew Internet &American
Life Project, Feb 2005 |
The summary by Lee Rainie reports that those who use the internet are four times as likely as non-internet users to have
iPods/MP3 players, probably because internet users can get much of the music they enjoy online. 15% of internet users have iPods/MP3 players, compared to 4% of non-internet users. And the more
advanced the internet user, the more likely it is that he has an iPod/MP3 player. Those with six years or more of internet experience are twice as likely to have them as those with less than three
years experience.
Broadband access is strongly associated with ownership of iPods/MP3 players. 23% of those with broadband at home and 31% of those with broadband at home and work have
the players.
iPod/MP3 Owners by
Internet Connection (% of respondents in group) |
Broadband at home and work | 31% |
Broadband at home | 23 |
Dial-up at home | 9 |
Source: Pew Internet
&American Life Project, Feb 2005 |
And, 16% of parents living with children under 18 in their home have iPods/MP3 players, compared to 9% of those
who don't have children living at home.
You can find out more here.