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P&G To Scale Back Targeted Facebook Ads

Procter & Gamble will move away from ads on Facebook that target specific consumers, concluding that the practice has limited effectiveness. “We targeted too much, and we went too narrow,” says Marc Pritchard, P&G’s chief marketing officer. “And now we’re looking at: What is the best way to get the most reach but also the right precision?”

Read the whole story at Wall Street Journal »

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