About two-thirds of Internet users around the world tune into either short-form or long-form video-on-demand on a regular basis. That’s the finding of a new report from eMarketer, taking the temperature of global digital video.
The verdict? Video still has long legs and lots of growth ahead, especially on mobile devices.
This year, the time consumers spend watching video on mobile devices will surpass the time spent watching video on computers. Drawing on the ZenithOptimedia forecast, eMarketer said consumers will spend about 30 minutes a day on mobile video, compared to 27 minutes on desktops and other non-mobile devices by the end of the year. On a worldwide basis, the number of digital video viewers should grow to 732.4 million by the close of 2017.
Publishers are looking to expand their mobile offerings as well. AOL platforms released a new report based on a survey of 300 U.S. publishers that found 75% will increase their mobile investment in the next year. Video is slated to be the biggest revenue driver this year. However, ad blockers remain a top concern for half of the publishers surveyed.