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Singer and Shampoo Pitchwoman Ashanti Has No Problem with Product Placement

Grammy-winning singer and shampoo pitchwoman Ashanti has no problem mixing pop music with product placement. In the video for her single, Only U, the performer is seen in the shower while Herbal Essences hair products are prominently displayed behind her. Change the channel and you might find a Herbal Essences commercial that features Ashanti's song.

Read the whole story at Canadian Press, March 16, 2005 »

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