Athletic shoe and apparel retailer Finish Line relies on contextual emails to help drive revenues. The company uses emails for both promotions as well as for non-sales messages such
as newsletters and information about events and its loyalty program to connect with its customers. The brand works with Experian Marketing Services as its ESP. In addition, the company relies on
Movable Ink to help with dynamic content, which is in about 20-30 percent of the brand's emails.
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