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Cadillac's CMO Discusses Brand Transformation

After a flurry of activity this year behind launching two new vehicles and a brand experience home at its New York SoHo headquarters, marketers for Cadillac may have banked on taking a breather this summer. But you can never sleep on revitalizing GM’s luxury brand — not when Cadillac’s year-to-year sales performance remains the worst among its General Motors siblings.

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