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Email May Be Old, But Its ROI Is Impressive

  • Forbes, Monday, September 12, 2016 11:05 AM
Talk to anyone about email marketing and they will comment on the fact that it is an archaic marketing strategy, even though 82% of companies still use it. That's true, because people have been using it for years and people have been talking about how email marketing is dead for just as long. But the studies don't lend any credibility to the idea that email marketing is ready to be buried just yet.

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