• by Amy Corr  @MediaPostOTL, September 16, 2016

M&C Saatchi LA was named creative agency of record for BMW Motorrad USA, following a review. S3 previously handled the account. The agency will handle digital, print and social media elements to drive brand awareness for the entire range of BMW motorcycle models.

"We're ecstatic to work with BWM Motorrad USA - it's a brand that engages people who are adventurous and passionate about the style and quality engineering that are signatures of BMW," said Huw Griffith, CEO & Partner of M&C Saatchi LA. "We look forward to expanding visibility and appreciation through our collaboration."