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How The Seventh Generation, Unilever Deal Went Down

  • Fortune, Thursday, September 22, 2016 8:03 AM

In April, Seventh Generation CEO John Replogle said that he loved that the eco-friendly household products company he runs was private. But in the spring, after Unilever reached out to him, Replogle started having informal conversations with the Dutch consumer goods giant about both companies’ purpose-driven operating principals.

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