Current Events and Global News Sites and Demographics A deep look at popular sites for Current Events & Global News including demographics, advertisers, ad types and sizes
Top Online Current Events & Global News Destinations Week
ending Feb. 20, 2005 US, Home and Work |
Brand or Channel | Unique Audience (000) | Active Reach (%) |
Yahoo! News |
12,263 | 9.71 |
CNN |
10,462 | 8.28 |
AOL News |
9,027 | 7.15 |
MSNBC |
8,901 | 7.05 |
NYTimes.com |
4,896 | 3.88 |
Gannett Newspapers and Newspaper Division |
4,280 | 3.39 |
Internet Broadcasting Systems Inc. |
4,019 | 3.18 |
Tribune Newspapers |
3,789 | 3 |
Google News |
3,079 | 2.44 |
Knight Ridder Digital |
3,028 | 2.4 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Current Events & Global News
Category Month of January 2005 US, Home and Work |
Category | | Audience (000) | Audience Comp (%) |
Total | | 78,996 | 100 |
Male | | 41,693 | 52.78 |
Female | | 37,303
| 47.22 |
Age | 2 - 11 | 2,008 | 2.54 |
| 12 - 17 | 5,483 | 6.94 |
| 18 - 24
| 3,926 | 4.97 |
| 25 - 34 | 10,548 | 13.35 |
| 35 - 49 | 27,621 | 34.97 |
| 45+ | 39,479
| 49.98 |
| 55+ | 19,988 | 25.3 |
| 65+ | 6,753 | 8.55 |
HH Income |
$ 0 - 24999 | 4,043 |
5.12 |
| $ 25000 - 49999 | 16,987 | 21.5 |
| $ 50000 - 74999 | 22,220 | 28.13 |
| $ 75000 - 99999 | 14,991 | 18.98 |
| $ 100000 - 149999 |
12,259 | 15.52 |
| $ 150000+ | 7,080 | 8.96 |
| No Response | 1,417 | 1.79 |
Source: Nielsen//NetRatings
NetView |
Data on the Web Media Industry / World & Local News Segment
Week ending Feb. 20, 2005 US,
Home and Work
Top 20 Advertisers |
Company | Impressions (000) | Share of all Impressions |
AWS Convergence
Technologies, Inc. |
8,955 | 23.2% |
Internet
Broadcasting Systems, Inc |
5,344 | 13.8% |
Tribune Company
|
5,338 | 13.8% |
NewsMax.com
|
3,576 | 9.3% |
The McGraw-Hill Companies, Inc. |
2,967 | 7.7% |
The New York Times Company |
2,555 | 6.6% |
Daily Record |
2,135 | 5.5% |
MyWeather, LLC |
1,981 | 5.1% |
Time Warner Inc. |
1,818 | 4.7% |
Gawker Media |
804 | 2.1% |
The New Republic |
517 | 1.3% |
CLTV |
378 | 1.0% |
1KTV |
322 | 0.8% |
The Day Publishing Co. |
279 | 0.7% |
Landmark Communications, Inc. |
241 | 0.6% |
AccuWeather, Inc. |
132 | 0.3% |
Forum Communications Co. |
121 | 0.3% |
Advance Publications, Inc. |
96 | 0.2% |
Knight Ridder Inc. |
91 | 0.2% |
The Walt Disney Corporation |
85 | 0.2% |
Total |
38,644 |
100.0% |
Source: Nielsen//NetRatings
AdRelevance |
Top Ad Sizes |
Dimensions | Impressions (000) | Share of all Impressions |
Medium rectangle |
7,717 |
20.0% |
Button #2 |
6,846 |
17.7% |
Micro bar | 5,833 | 15.1% |
Leader Board | 3,716 | 9.6% |
Rectangle |
3,424 |
8.9% |
Button #1 | 2,768 | 7.2% |
Full
banner |
2,328 |
6.0% |
Vertical banner | 2,155 | 5.6% |
Half banner |
926 | 2.4% |
Non-standard | 909
| 2.4% |
Square button |
883 | 2.3% |
Skyscraper | 716 | 1.9% |
Square |
224 | 0.6% |
Wide skyscraper | 142
| 0.4% |
Large rectangle |
59 | 0.2% |
Vertical rectangle |
1 | 0.0% |
Total
| 38,647 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
Delivery | Impressions (000) | Share of all
Impressions |
Inline |
38,613 |
99.9% |
Interstitial | 24 | 0.1% |
Pop-Up |
8 | 0.0% |
Total | 38,645 | 100.0% |
Source:
Nielsen//NetRatings AdRelevance |