BIZ DEV: Markham & Stein Named AOR For Porsche Latin America

Markham & Stein, a Miami agency founded by Markham Cronin and Jeff Steinhour, one of the four original partners of Crispin Porter + Bogusky, scored its first big win; agency of record duties for Porsche Latin America and the Caribbean. The agency will handle integrated marketing for 17 importers across 23 countries. Previously, GroupUno held the account for 13 years. Markham & Stein was the only non-Hispanic agency that participated in the review.

"We were looking for a smaller, more nimble agency partner with global brand experience to support us in further strengthening the Porsche brand experience in our region - Latin America and the Caribbean," said Sebastian Hölzel, director of marketing for Porsche Latin America. "Markham & Stein truly showed us their deep knowledge of our brand and its opportunities for growth in our key markets. Their passion for our business really convinced us they were the right fit for Porsche Latin America," he said.

In the United States, Porsche spent $17.3 million on measured media in 2015, and $478,000 the first quarter of 2016, per Kantar Media.



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