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TripAdvisor's Revenue Risk-Smart Or Not?

TripAdvisor built a global business around an endless stream of advice about the best places to stay, visit, or grab a meal. But good advice only pays so much. Nearly two years ago, the company made a push into the reservations market, hoping that consumers scanning its travel reviews will stay and book on the site. The results, so far, have been mixed.

Read the whole story at Boston Globe »

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