• by Amy Corr , September 29, 2016

The Center for Emotional Marketing (CEM), a firm that helps brands improve perceptions in consumers' minds tapped Feintuch Communications as its public relations agency of record.

CEM elevates brands by linking them to positive associations in consumers' subconscious. The company identifies Brand Triggers so a brand can elevate its image and shift brand preference.

"The Center for Emotional Marketing has a proven, 20-year track record of brand building success and helping Fortune 100 companies achieve unprecedented growth for major consumer brands from Snickers and Jell-O to Pepsi. CEM's unique approach to enhancing engagement and shifting brand preference is compelling, and we look forward to telling its story," said Henry Feintuch, president of Feintuch Communications.