• by Amy Corr , September 30, 2016

J. Walter Thompson Atlanta was named agency of record title for Kumho Tire USA. There was no incumbent at the time of the review, but the brand previously worked with Pearl Media. The agency currently works with automotive brands Shell, Pennzoil and Quaker State, which helped J. Walter Thompson Atlanta win Kumho.

J. Walter Thompson Atlanta will handle creative and strategic services for Kumho Tire, which is the ninth largest tire manufacturer in the world, and headquartered in Atlanta, Georgia.

"North America is the world's largest tire market, and Kumho sees J. Walter Thompson Atlanta as the perfect partner to help elevate brand recognition and enhance customer relationships through effective engagements," said Brian Gallagher, senior marketing manager, North America for Kumho Tire USA.

Kumho Tire spent $5.7 million on measured media in 2015 and $4 million the first half of 2016, according to Kantar Media.