- eMarketer, Thursday, October 6, 2016 10:33 AM
Getting multi-device attribution hasn't gotten any easier for marketers, according to a March 2016 Econsultancy study cited by eMarketer. “[M]atching customers across multiple
devices” was mentioned as a digital priority by nearly three-quarters of the marketers polled. Yet only 14% of marketers in the same survey said their company had the capability to handle such
matching, a gap of 60 percentage points."
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