• March 30, 2005

Coming soon to a theater near you, Screenvision, an in-cinema marketing company, has extended its partnership with Loews Cineplex Entertainment to allow Screenvision to install its "High Definition" digital cinema advertising management system in the theater chain's locations within the top 25 designated marketing areas.

Screenvision, which will fund the installation, will have exclusive rights to on-screen slides and rolling stock advertising on Loews Cineplex Entertainment's 1,424 screens across the country, including 148 Star Theatre screens in the Detroit area and 30 new screens to open later this year.

Earlier this month, Screenvision initiated a 24-month plan to build a High Definition digital cinema advertising network consisting of more than 5,000 screens nationwide.

--David Kaplan