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Campbell Says Anyone Can Be A Superhero

  • The Drum, Friday, October 14, 2016 8:06 AM

Campbell's latest ad in its "Real, Real Life" campaign is a gender stereotype-shattering TV spot. Designed to promote the company's Spiderman range of soups, the ad shows a kid running around the house wearing the Marvel hero's costume. When the Mom in the spot shouts "lunch is ready," the costumed crusader unmasks and is revealed to be a little girl.

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