Around the Net
Half Of Millennials Block Mobile Ads
- Campaign Live, Friday, October 14, 2016 8:06 AM
The advertising industry has a responsibility to win over millennials on mobile "before it's too late,” says the chief executive of programmatic specialists The Exchange Lab. Chris Dobson told the IAB Engage conference in London that a recent survey showed nearly half of people aged 16-24 are blocking ads on mobile – more than twice as many as the next older generation.
