• by Amy Corr , October 17, 2016

Socialyse, the social media output of the Havas Group, named Olivier Gonzalez as global head of the network. Gonzalez, based in Paris, will be charged with developing campaigns using a combination of strategy, data, content and media. He joins Socialyse following a year as managing director of Havas Forward France. Prior to that, Gonzalez was general manager of Twitter France.

"Social media continues to be a vital channel for brands looking to establish meaningful connections with their consumers; they are able to activate and enhance data and insights through content and media," said Gonzalez. "I'm excited to lead a network that emphasizes the importance of both innovation and performance to maximize social media investments for clients."