Socialyse, the social media output of the Havas Group, named Olivier Gonzalez as global head of the network. Gonzalez, based in Paris, will be charged with developing campaigns using a combination of
strategy, data, content and media. He joins Socialyse following a year as managing director of Havas Forward France. Prior to that, Gonzalez was general manager of Twitter France.
"Social media
continues to be a vital channel for brands looking to establish meaningful connections with their consumers; they are able to activate and enhance data and insights through content and media," said
Gonzalez. "I'm excited to lead a network that emphasizes the importance of both innovation and performance to maximize social media investments for clients."
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