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How BuzzFeed's Tasty Found Its Recipe

  • Re/code, Thursday, October 20, 2016 8:21 AM
Frank Ze explains how BuzzFeed's Tasty recipes came out of the oven as a viral hit. According to Recode, "When those videos were about 40 seconds long, they got viewed and shared a lot — a 'sweet spot,' in Frank’s words — so the company formed a team called FB40 to make more of them."

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