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Political Advertising Is Boon For Meredith Earnings
- TVNewsCheck, Friday, October 28, 2016 12:41 PM
Political spending increased from $14 to $16 million for Meredith Corp.’s TV assets in the first fiscal quarter of 2016. The increase made up for a 6% drop in non-political advertising. Despite fears that low TV spending, particularly from Republican nominee Donald Trump, would hurt the bottom line, that has not been the case for Meredith.
