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Ram Finds Goldmine In Cargo Van Segment

Don’t look now but one of the sexiest segments in the slowly easing U.S. auto market is also one of the most mundane: cargo vans. And Ram has launched a new “Maximizing Efficiency” campaign to try to capture more sales for its ProMaster and ProMaster City models. Ram commercial sales overall are up more than 30% so far this year compared with a year ago, and industry-wide commercial sales are more than 15% higher.

Read the whole story at Brand Channel »

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