During the third quarter, The New York Times Company saw digital advertising increase by 21% to $44 million. As such, “Digital now represents 36 percent of the Times’ overall ad
revenue,” NiemanLab notes. Better yet, “The Times added 116,000 digital subscribers last quarter, bringing its industry-leading total to 1.3 million.” Unfortunately, the
company said print ad revenue declined by 19%, last quarter, driving total ad revenue down by 8%.
Read the whole story at Nieman Lab »