Around the Net
Ikea Digs Into American Dream In Brand Launch
- The Drum, Thursday, November 3, 2016 8 AM
Swedish home furnishing company Ikea has been in the U.S. for more than 30 years but was recently having trouble penetrating existing and new markets — mainly because most people associate Ikea with “starting out” or college furniture. The company sought to overcome these perceptions with a new campaign from Ogilvy & Mather.
