• by Kenny , Karin Searle , April 4, 2005

"You can do it, we can help" may be The Home Depot's slogan, but it didn't prove an especially prophetic one for Erin and her teammates on the March 24 episode of NBC's "The Apprentice." Erin's team struggled in vain to come up with a creative "do-it-yourself" clinic in scenes shot at the home improvement center, which was integrated extensively throughout the episode, making it one of the product placement picks of the week brought to you by MediaDailyNews and iTVX, a product placement valuation firm. Click through to see the video of the segment, and to operate toolbars that will let you input TV ratings and costs to determine its advertising value.

Other product placement picks of the week including:

Frito-Lay's placement of Doritos, Fritos, and Cheetos in the March 25 edition of NBC's "The Tonight Show with Jay Leno."

Pringles' insertion in the March 23 episode of CBS' "Survivor: Palau," which features tribes vying for a reward of the tasty chip. Marlboro's integration in the March 25 presentation of the 1980 theatrical film "Superman II." Christopher Reeve is seen fighting three foes from his home planet on the streets of Metropolis in front of ads for Marlboro cigarettes.

Coke's placement in TLC's March 26 installment of "Town Haul." The Town Haul team finishes the restoration on a circa 1950 Coca-Cola mural.

Link back each Monday to see each week's fresh batch of "Featured Product Placements of the Week". Click here to view and personally valuate these placements.