
After 13
years as
New York magazine’s publisher, Larry Burstein is stepping down to pursue other entrepreneurial opportunities. The 63-year-old told the
New York Post that he is “not
retiring,” after making the announcement to staffers in an email Friday.
“There is a lot of value locked up in legacy properties, and I hope to help people unlock that
value,” he said of his future pursuits.
CEO of New York Media Pam Wasserstein will search for Burstein’s replacement. The next publisher will instead be called Chief
Revenue Officer.
Burstein will stay on board until after his successor has been on the job for a few weeks to help the transition.
Wasserstein is the daughter of
Bruce Wasserstein, who bought New York magazine for $55 million in 2004. He passed away five years later at the age of 61. Wasserstein took on the role of CEO last May,
replacing Anup Bagaria.
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In the 13 years under Burstein’s leadership, New York magazine cut its print publication from a weekly to a biweekly circulation and increased
its Web presence with different verticals, such as The Cut for fashion and Grub Street for food and restaurants.
“What I’ve done is take a print title with
a small circulation and turn it into a media property with 30 million people looking at seven sites,” Burstein told the Post. “I myself was transformed from a print sales guy into
someone who understood the new media world.”
Some 60% of the company’s revenue now comes from digital, he added.
This year,
New York
magazine launched a new tech vertical, Select All, run by former
Gawker editor Max Read.