NEW! Stream Exclusive Music When Near A Polling Station

by Amy Corr @MediaPostOTL, November 7, 2016

Rock the Vote created a clever campaign to encourage Millennials to vote. Artists Watsky and Adam Vida, the Head and the Heart and Local Natives are releasing new songs on Election Day, with a catch: The songs won't be available digitally or on music streaming apps. Fans will be able to stream the songs at ElectionFM.com if they're in the vicinity of a polling station. Using technology powered by Google Maps APIs and the Pew Charitable Trusts' Voting Information Project, artists can release location-based songs. As long as the music lover stays near the polling station, they can keep listening to the exclusive songs. Watch a video on how it works. Goodby Silverstein & Partners created the campaign.

ad campaign, music, politics, streaming

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