Percent of Marketing Budget US marketers Spend on Online Advertising
|Percent of Budget Allocated||% of Marketers Spending|
|41% or more||33.5%|
About the same number of attendees measure their online ad efforts with click-through rates only and conversion metrics. Complete ROI analysis of online ad campaigns is the most often used, however, favored by over 35% of respondents.
Methods Used by US Marketers to Measured Online Ad Results in May
|Measurement Method||% Respondents|
|Using Complete ROI analysis||35.4%|
|Click-through rates only||24.2%|
More than 30% of respondents said their main website goal is lead generation and 25.1% said their sites are media and/or publishing properties. 27% said their conversion rates are between 0% and 3%, and about 30% had conversion rates between 4% and 10%. Almost half of the respondents reported that they either don't measure or don't know what their online conversion rates are.
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