As virtual reality continues to shape publishing, augmented reality comes into play with beauty publication Allure’s standalone application that brings print magazine issues to life as everything shifts to digital. Subscribers of Allure are getting a unique and innovative experience with magazine reading with the latest December issue. The publisher, which caters to a younger, millennial-stocked audience, is releasing its next print issue with an interactive experience in which users can use their mobile devices to unlock 3D motion-enable images.