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Meet Miles, BP's Interactive Pump

BP has just introduced Miles, its new Personality Pump that uses a proprietary interactive technology to audibly greet consumers and start the gassing-up process. While fueling, consumers can listen to music on Pandora, record a video e-card to share on social media sites or play music trivia. The effort is clearly aimed at a social media-savvy crowd.

Read the whole story at Brand Channel »

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