- Digiday, Tuesday, November 22, 2016 5:32 AM
While publishers are embracing email newsletters, advertisers are beginning to raise concerns over measurement issues. Since there is no third party independent group measuring newsletters,
advertisers have to take publishers at their word for metrics including subscriber size and open rate. Some experts think that this is a concern since publishers are not always auditing their lists
for legitimate email addresses and active users.
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