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Amazon Cracks Down On "Incentivized" reviews

Keeping an earlier promise, Amazon appears to being rapidly deleting “incentivized” reviews. “The ban was meant to address the growing problem of less trustworthy reviews that had been plaguing the retailer’s site, leading to products with higher ratings than they would otherwise deserve,” TechCrunch notes. “Incentivized reviews are those where the vendor offers free or discounted products to reviewers, in exchange for recipients writing their ‘honest opinion’ of the item in an Amazon review.”

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