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Spotify Launches National Campaign

Spotify has kicked off its largest ever global campaign with a major, data-driven outdoor push in which it bids goodbye to 2016 with the sign-off, "Thanks 2016, it's been weird.” The campaign began rolling out in the U.S. Nov. 28. It was developed in-house by Spotify's internal creative team in New York, supported by insight from its regional teams around the world.

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