• The Verge, Wednesday, November 30, 2016 4:42 PM

Uber's updated app now asks customers for permission to collect location data even when they're not using the ride-sharing service. The company says it will track people for five minutes after their trip ends, in order to improve its service. “We’re always thinking about ways we can improve the rider experience from sharpening our ETA estimates to identifying the best pick up location on any given street,” the company told The Verge. “Location is at the heart of the Uber experience, and we’re asking riders to provide us with more information to achieve these goals.”

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