Google this week began offering AdWords users a tool that adjusts their bids automatically, aiming to get the highest number of clicks for a given advertising budget. The feature, called Google Budget
Optimizer, is aimed at consumers who want more automation, promising the maximum number of clicks for a given spend. Google cautions, however, that the Optimizer is not intended to gain a particular
placement, but to achieve the maximum volume of clicks.
--Shankar Gupta
