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'The Outline' Sees Itself As Next-Gen New Yorker

The Wall Street Journal looks into The Outline, an online publication that its founder Joshua Topolsky is positioning as the next-generation version of The New Yorker. “The new venture-backed site is aiming for a smart, highbrow readership--an audience that falls somewhere between traditional brands like the New York Times and digital natives like BuzzFeed,” The Journal writes. Topolsky is a former Bloomberg and Verge editor.

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