Home decor magazine Domino has opened its first brick-and-mortar pop-up shop, located in lower Manhattan and sponsored by Target.
The store features products curated by Domino's editorial staff and inspired by the magazine’s winter issue. For example, glassware from Anna Karlin, home accessories from Fort Makers and textiles from Cold Picnic will be for sale.
Target will provide a gift-wrapping station at the store, with wrapping options that are also available at Target stores and on its online store.
Called the “Domino Holiday Dream,” the pop-up is located on 35 Great Jones Street. It will be open on Fridays, Saturdays and Sundays for the first three weekends of December.
“December is always a month full of hopes and dreams for loved ones and the new year. Drawing from this universal outlook, Domino curated the Holiday Dream concept to bring people together in a colorful, festive and inspired environment,” stated Nathan Coyle, CEO of Domino.
The pop-up shop will host holiday-themed workshops as well, such as party food presentation and gift wrapping.
A portion of the profits will be donated to the Family Equality Council, an organization that supports and represents the LGBTQ community.
This month, Domino released another project diversifying its business. The quarterly magazine published the “Domino: Your Guide to a Stylish Home” book, to help readers decorate their space.Last month, another shelter magazine, Southern Living, opened its first branded retail brick and mortar store in Myrtle Beach, South Carolina, featuring items from local Southern artists and producers, as well as Southern Living's own products, such as its cookbooks.