Hearst Partners With 'Pioneer Woman' Drummond To Launch Magazine

Hearst Magazines and Scripps Networks Interactive are partnering with Ree Drummond, known for her blog and brand “The Pioneer Woman,” to produce a magazine for 2017.

The magazine is slated for two initial issues, the first set for a June 2017 debut. Both issues will be sold exclusively at Wal-Mart stores, which also sell Drummond’s housewares line.

The Pioneer Woman magazine will feature recipes, meal planning and casual entertainment tips, as well as fashion, lifestyle and family advice.

Stories from Drummond’s life on her Oklahoma ranch will also appear in the magazine.

“We’d all love to hang out with Ree for a day, and in the magazine we’ll get to do that,” stated Maile Carpenter, editor-in-chief of Food Network Magazine. “She’ll share fun stories and great advice from cover to cover, plus plenty of her signature, down-home, irresistible food.”



Carpenter will edit the first issue.

Drummond started her blog in 2006 and rose to fame for her stories and recipes about life in the countryside.

In 2011, she landed a Food Network show called “The Pioneer Woman,” as well as authored a range of cookbooks. Last month, she opened The Mercantile, a restaurant, bakery and general store, in Oklahoma.

Hearst and Scripps have been joint-venture partners since 2008. Scripps is the majority owner of Food Network.

Hearst has a reputation for partnering with popular personalities and brands to produce magazines, such as O, the Oprah Magazine and Dr Oz: The Good Life.

Print magazines can benefit from partnering with influencers and their brands to tap into a network of loyal followers.

For example, Meredith launched quarterly lifestyle The Magnolia Journal in October, in collaboration with Joanna and Chip Gaines, stars of the HGTV show “Fixer Upper.”

Hearst could not reveal circulation numbers or pricing of The Pioneer Woman magazine at press time.

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