Although year-to-year growth in online sales of home and garden products has slowed from 130 percent in the first quarter of 2002 to 78 percent in the second quarter of 2002, the category remains an
important growth driver in e-commerce. In the second quarter of 2002, the category generated $442 million dollars online (excluding auctions). Who's leading in this fast-growing category? The top
five Web sites ranked by total online sales of home and garden products in the second quarter of 2002 are:
- 1. sears.com
- 2. amazon.com
- 3. jcpenney.com
- 4. brylanehome.com
- 5. potterybarn.com.
Other important categories on the Web for the last week in July, as reported by comScore Media Metrix, are:
Top 10 Categories Average Daily
Unique Visitors
(000) Week Ending
| July 21 | July 28 |
| 1. CORPORATE
PRESENCE | 52,083 | 53,158 |
| 2. SERVICES | 45,464 | 46,322 |
| 3. PORTALS | 42,057 | 42,608 |
| 4. ISP | 25,580 | 26,484 |
| 5. RETAIL | 20,175 | 21,264
|
| 6. NEWS/INFORMATION | 18,967 | 19,744 |
| 7. SEARCH/NAVIGATION | 19,132 | 19,697 |
| 8. PROMOTIONAL SERVERS | 19,072 | 19,501 |
| 9. ENTERTAINMENT | 17,203 | 17,956 |
| 10.DIRECTORIES/RESOURCES | 17,058 | 17,294 |
Source: comScore Media Metrix
And the Top 10 Category-Gainers Based on
Average
Daily Unique Visitors
for the Week Ending July 28, 2002 are:
| Avg. Daily Unique
Visitors (000) | % Change Over Prior Week |
|
| 1 Health- Pharmacy | 927 | 59.8% |
| 2 Retail- Fragrances/Cosmetics | 286 | 34.9% |
| 3 Retail- Health Care | 1,118 | 31.7% |
| 4 Business/Finance- Taxes | 140 | 30.8% |
| 5 Community -Teens | 330 | 27.9% |
| 6 Business/Finance
-News/Research | 5,892 | 22.2% |
| 7 Directories/Resources -Classifieds | 1,103 | 20.9% |
| 8 Business/Finance -FinInfo/Advice | 1,985 | 20.2% |
| 9 Real
Estate | 1,617 | 20.0% |
| 10 Retail -Home Furnishings | 561 | 17.6% |
Source: comScore Media Metrix