• by Amy Corr , December 15, 2016

Epsilon, an Alliance Data company, has expanded its relationship with Road Scholar, an organization providing education travel for adults. Epsilon now handles personalized digital advertising services via its Conversant business. Epsilon has been providing consumer database marketing services to Road Scholar since 2012.

Road Scholar offers 5,500 learning adventures in 150 countries and all 50 domestic states, serving more than 100,000 participants per year. Conversant will develop advertising to micro-target adult students across all digital and web devices.

"Epsilon has made a tremendous impact on Road Scholar's contact strategy since we initially partnered with them four years ago," said Kristin Moore, senior vice president of marketing at Road Scholar. "Through a robust database marketing strategy, we've developed deep customer relationships with both our alumni and potential Road Scholars. I'm confident the addition of Conversant's digital capabilities will enhance our current marketing strategy and inspire many older adults to further engage with our educational programs."