The account will be handled out of Crossmedia's New York office. Work will include planning, buying and real-time analytics. Creative is handled by Carmichael Lynch, based in Minneapolis.
"Our analytics capabilities clearly made a difference for the team at U.S. Bank," said Lee Beale, managing director for Crossmedia. "It was our ability to hold a magnifying glass to the company's business and clearly articulate those challenges and opportunities."
U.S. Bank spent $58.5 million on measured media in 2015 and $31.2 million the first half of 2016, per Kantar Media.