• by Amy Corr  @MediaPostOTL, January 6, 2017

Havas New York tapped Jon Dupuis as chief performance marketing officer and managing director. A new position, Dupuis is charged with scaling and optimizing performance marketing capabilities for clients within the New York group: across Havas Creative, Havas Media, Helia and Cognitive.

Dupuis will report to Laura Maness, CEO of Havas New York. He joins the agency from DigitasLBi where he served as executive vice president, marketing, leading the agency's American Express account. At DigitasLBi for seven years, Dupuis helped the agency expand its relationship with Under Armour, adding performance media agency of record duties. Earlier in his career, Dupuis co-founded NYCA, an agency he grew from two people to a shop of 65 employees with 12 global accounts.

"Jon is a hybrid marketer with a deep understanding of creative, digital, data and media, and a proven track record for leading marketers through transformative growth and organizational change," said Maness. "His strengths are a great match for Havas, as we continue to break new ground in creativity using the tools of modern marketing."