Around the Net
Benefit Cosmetics Intros 'Brow Translator'
- Women's Wear Daily, Tuesday, January 31, 2017 8:01 AM
Benefit Cosmetics is out to ignite beauty buzz with a campaign centering on the emotions brows express. The engine of the campaign is the brand’s so-called Brow Translator that uses facial recognition to detect and interpret brow shapes and angles with the purpose of spreading posts tagged #benefitbrows revealing the feelings they impart.
